When it comes to his post-skateboarding life, Estevez has been somewhat different to the other skaters on the Supreme skate team. When he first founded Supreme in 1994, he used an unconventional store layout which pushed products to the side and instead opted for a large indoor skating area. I know that’s what people think, but for us, it was more like, “How can we present things well, and treat it with the same respect?” You go into Staples, and the Post-its are displayed nicely. We’d make some tees, some sweats; if they don’t sell, we’re going to be stuck with them. He then went on to become a part of Zoo York’s inaugural team, alongside Ryan Hickey. But it’d also be another element—not skate but a sensibility of being in New York. I’m passionate about making style as attainable and relatable for the everyman as possible. Make what we felt we really liked. Jan 10, 2018 - Explore Tabby newton's board "Skating" on Pinterest. It’s undeniable that Supreme is one of the biggest brands in the world, but the story behind its early days are a little hazy to a lot of people. The brand was founded by James Jebbia when he opened the first ever Supreme store on Lafayette Street in downtown Manhattan all the way back in 1994. In 1996, Babenzien headed to New York where he immersed himself in the skate scene and landed a job at Supreme. Helmut Lang and Ralph Lauren come to mind as possible sources of influence. From a few tees, a few sweats, pair of cargo pants, a backpack. “Billionaires should not exist,” Senator Bernie Sanders said last month. We’re not stuck in a box; we’ve just evolved in our own way. Since the birth of his brand it has grown from an underground project in to a global street wear monster, with a culture all its own. I think the reason that we do things the way we do is because we respect the customer. He was elevating things. On the side of the quality of the product, in the early days, was there a steep learning curve? Supreme launched in 1994, when designer James Jebbia opened an unassuming skateboard shop-slash-clothing store on Lafayette Street in … They’re a lot more open-minded today. You don’t have to be stuck in a box, whatever you’re into. Why shouldn’t we display things as nice as we can? Oct 21, 2015 - James Jebbia built a fiercely independent, internationally obsessed-over, street-fashion cult and skating-goods empire as a purveyor of clothes you can wear, art you can ride, and sneakers you can’t find. Because those brands actually weren’t making clothes then. It’s the way people would mix it up. And if it’s been done, we don’t do it. You may not be checking for that, but it’s something that’s very cool. “It’s great, my skateboarding skills definitely help me on the job,” he added. How have you been able to maintain this consistency when most brands eventually succumb to the fickle fluctuations of the fashion market? After the success of Kids in 1995, he thought about pursuing a career in acting. Do you feel any kind of kinship with these luxury houses? Apart from the obvious pieces, we didn’t know what was going to be successful. That person was Gio Estevez. I started designing for Supreme in 1999, and working with James (Jebbia) and all the talented people there definitely helped to shape my approach to making things. In 2000 he committed suicide in Las Vegas. Yes, whatever you’re into, you don’t just have to dress that way. From Wikipedia, the free encyclopedia James Jebbia (born July 22, 1963) is an American-British businessman and fashion designer. What’s the in-house design mandate for a new collection? The video was called “A Love Supreme” and followed a similar aesthetic to the famous producer Spike Jonze’s 1991 skate film for Blind Skateboards. I remember when they first opened, they came out, Check Your Head–era, and they started with Ben Davis. Hickey was originally part of the original Zoo York skate team which included fellow skaters Robbie Gangemi, Jeff Pang, Harold Hunter, Chris Keeffe, Loki and Hamilton Harris. Six members of the team lost their lives on that fateful day. It is a culture. Short answer: No. GQ may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Your model for weekly product drops has totally rattled the fashion world. And here’s the thing, a lot of what we do can come from the ’90s, but can come from different places. A few of the recent collaborations have leaned into fashion in a pretty direct way: Vuitton, Gaultier, Comme des Garçons, and before them, Thom Browne, A.P.C., Adam Kimmel. He works for Ladder 118 which was instrumental in 9/11 and has been applauded for its bravery. In 2016, Bici got back into a spot of modelling. It is still open today and remains one of the oldest skate stores in the world. The skate team was out there representing Supreme – they were decked out in it all the time. It was just a tiger-stripe cargo pant. All wasn’t rosy for him at Zoo York though and in an interview with Highsnobiety he explained that there were periods when it was really bad. At just 22, Chris Keeffe was riding in New York City with the likes of Wade Speyer, Phil Shao, and Rob Gangemi. There’s always someone in skating, a few people, who are like, “Fuck this, I’m wearing this.” And it’s like, “Oh, shit.” This is a whole other thing, but I also feel like Pharrell had a big influence on that, too. We would have done certain things back then, but now—we’ve done things from Louis Vuitton, but still work with Anti Hero or Thrasher. It’s incredibly rare to see outside of the elite luxury brands like Hermès and Chanel. Is the collection designed specifically to fit into this model? In other words: Are some of these moves you wouldn’t have made 20 years ago, but for some reason feel right today? It would be Polo, it would be a Gucci belt, it would be Champion. Twenty years ago, if we’d have put a fur coat out at the shop—the skaters would have stormed out. That was when he realised his passion and love for skating. Alongside a successful business, he is a wonderful husband to a beautiful wife, Bianca Jebbia. All they care about is fucking movie stars.” While on a promotion tour for the film Next Friday, Pierce was found dead, leaving two suicide notes which have never been released to the public. Even a blank tee at the time—Oneita would make them—were of good quality. So we also had to make what we felt like—what’s that kid in Japan, what’s he going to want? So it was: “Okay, if that does well, we have to replace it with something.” That’s what we had to do. The team that was made up of Ryan Hickey, Justin Pierce, Peter Bici, Gio Estevez, Chris Keeffe and Mike Hernandes – essentially the founding members of the image that Supreme now exudes today. Simple as that. Ujala Supreme Tagline. So I can definitely say those brands were ones I felt had a consistent, cool look. Enjoy! Or if they were, it was old men’s clothes. I was just thinking about the people that came into the shop—the people of New York—what they wanted, and there was something missing. It wasn’t really “This is what everybody’s doing, so we’re doing that.” It was fairly consistent. Apart from a sweatshirt. And I think that’s really what we try to do, just mix it up. One of the most remarkable things about Supreme from a fashion perspective is the consistency of the design and the quality of the production. We’re always doing things our own way. It was a new experience because while I’d worked with Vans (through Supreme) for a long time, this was the first shoe that was a completely new style that I was able to make. Do you remember what the first cut-and-sew piece you made was? We’d remain who we are; we wouldn’t change. Because what’s good is good. We’re not trying to reinvent the wheel with what we’re doing. In an interview with Paper Magazine he said “I’m becoming more and more bored in La La Land every day. Many brands have been through that; some come out of it, some don’t. But there wasn’t as many big fashion brands then. In 1997 he moved to Los Angeles. It doesn’t mean that when you come in, everything has to be messy. And I feel the same today. Yes, but it’s the same as I feel now. James Jebbia is a British-American businessman and fashion designer known for his skateboarding shop & clothing brand, Supreme New York. Well, they have to, because skaters wear the shit out of everything. I feel like, for us, we can just do what we’ve always done, which is try and be open, try and be very aware of what’s going on, and try to make the best things possible for today’s generation while keeping it true to ourselves. Helmut’s approach to design was very utilitarian. A lot of times we didn’t leave the block, we just hung out and people watched.” He was part of the Supreme 1994 skate team, but eventually retired from pro skateboarding. The first Supreme store opened in an old office space on Lafayette Street in downtown Manhattan in April 1994. Founder James Jebbia has proved a savvy operator, navigating the delicate balance between street cred and corporate success. Because when you go to Japan, they did things in a great way. © 2020 Condé Nast. We take that into consideration. We can’t do anything but try and put out what we think is the best things possible. Inspired designs on t-shirts, posters, stickers, home decor, and more by independent artists and designers from around the world. That same thought is there. It is a method of Skating in which the Skater uses his leading foot (the foot that is in front when skating) to push and places the back foot at the rear end while they push with their front foot. Even Stüssy. In 1987 Peter Bici graduated from high school at the young age of 14 years old. It originally had one flagship store on Lafayette Street in New York, and this was the only place in the world where you could buy it. Our windows would have been smashed. To revisit this article, visit My Profile, then View saved stories. What kind of calculations have you made to protect yourself from the ups and downs of popularity and success? You go into Barneys, and things are displayed nicely. Now, with over 23 years of business and $40M to … When James Jebbia opened the first Supreme store in Manhattan, the main purpose of the store was to sell products from other brands that were popular among the skating community. Definitely. Some of the things that we do in the shop—we have no choice, actually, with the way we display things. It was a combination of that. “We didn’t have ‘skate fashion’ in New York back then either,” Hickey said. I think one of the things was—I never really, and nobody here ever really looked at it as, “This is what a skate brand must make.” We just tried to make what we thought was the coolest shit we could make. His reaction spelled the rest of his life for him. We weren’t blind to FUBU either. Something that was missing, kind of. When James Jebbia first opened the New York City Supreme store on Lafayette street in 1994, which was the first store ever, someone had to be employee number one. We’re trying to make things for young people. Beyond his skating with Element and the Palace Wayward Boy Choir, Lucien also went on to join Supra’s pro team and has since been given several signature shoes and appeared in several skate videos. Are you at all concerned with the position of the brand’s legacy? It’s not an effective way to create desire if there is none. In the breaking down of labels, identities. Throughout the history of skating, you’ve seen people who have crazy style. He explained in an interview that “Supreme was the place we used to meet up before we went skating in NY. See more ideas about supreme skateboard, ader, ader error. Also traveling to Japan and seeing their great style. While skateboarding in Washington Square Park in New York, Justin was discovered by controversial photographer Larry Clark. Supreme Skateboarding Ice Skating Clothing Png Clipart ... nyc skateboard shop to a global the history of supreme from small shop to legendary cult supreme leader the extended james jebbia interview gq. He had a troubled start to life when he dropped out of school and was then almost charged with drug possession when he was found with marijuana and heroin in his pants. So what’s his prescription for surviving these sallow economic times? Or is that more of an incidental result based on making the standard, classic pieces that are in a sense native to the style of Supreme? or Agnès B. To a certain extent, Supreme is utilitarian—for skaters who have a stronger eye than just “I don’t give a shit about what I wear.”. People would come in and be like, “This shop is shit. Chanel was a whole other big thing. James Jebbia has experience a major growth in his Supreme business. They bonded over a love of music, notably Wu-Tang Clan, A Tribe Called Quest, De La Soul, Diamond D, Nas, Fat Joe, Biggie Smalls and Gang Starr, who were all prominent on the scene at the time. It’s apparent that much of the collection references vintage sportswear designs from the ’80s and ’90s. If we couldn’t do that, it’d be tough. They were very cool. Clark had found Pierce at a period in his life when not much was going right. I think a lot of that came from the influence of Japan. I’ve always looked at it as: Why shouldn’t we make good stuff? Bici asked Delgado if he could hang out with them and he ended up skating with them for the whole day. It’s got to be as good as what the kids in New York want. Pierce was a frequent skater in Washington Square Park and he was living in the basement of a building on 176th Street, referred to as “the dungeon”, where he resided with fellow skaters. With a lot of the skate brands at the time, the quality wasn’t good; the fabrics were kind of crappy. Below we introduce to you the original skate team who heavily influenced not only Supreme and James Jebbia, but also future customers and Supreme fans. However, it had quite humble beginnings, originally starting as a skateboarding brand. We’re trying to make things for today’s youth. The skate industry kind of killed my love for skating, so many fake people in that industry. We could do something that opens people’s minds to something they hadn’t known or thought about before. Or do you have major influences, inspirations, that have led you to think this way? He has an estimated net worth of $ In 2015 Peter Bici explained that “if we saw a skateboarder we would automatically gravitate toward each other. That’s how I feel. It’s actually amazing, and sometimes hilarious, to see fashion houses big and small try to replicate this model. There just wasn’t. But I’d say the main influence came from the streets of New York, and it was people like A-Ron, Harold [Hunter], Justin [Pierce], just how they’d mix stuff up—they’d wear their stuff in a very particular, real way. And sometimes we’re the people who are actually pushing things. Supreme/Vanson leather Bones jacket, fall- winter 2017. Regular people do, too. We don’t tend to take the easy route. Can you give some insight on your intention for selling the collection this way? They were the original members of the Supreme crew, wearing a brand that was ultimately unknown back then, but has become the world’s biggest. So it was more about that. So with that, you’re trying to make things that are potentially pushing things a little bit. Supreme would close up. Outsons.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to (amazon.com and or other merchants). The film featured original skate footage while focusing on New York City. All orders are custom made and most ship worldwide within 24 hours. James Jebbia is an English businessman and fashion designer. For Keeffe, life post skateboarding professionally is continuously on the rise and he has essentially stuck to what he loves. The civilians watch you and the pressure is on, but there’s no bank to ledge to skate, there’s only fire!”. I remember years ago if I saw someone in the street skateboarding my way I’d go right towards them, boom, we stopped right in front of each other. So that wasn’t a thing, ever, that I thought we were going to make any clothes. At that time, too, in L.A., X-Large was really cool. There was the Vogue article comparing the shop and a Chanel boutique back in 1995. And we’re trying to make it the best that we can. They wouldn’t all wear just the typical stuff. Like when we worked with Lou Reed. Over time, subcultures become mainstream, and my sense is that it can be devastating for brands that rely on authenticity to sell stuff. It was more to do with just being aware of—through magazines, people walking around—people’s own personal style. And since you don’t wholesale, you can really control the experience of shopping for Supreme. We’re going to make the product as good as we can, and we’re going to try to put it out as reasonably priced as we can. We don’t want a $600 shirt. Yeah. But I also feel that was a golden era for clothes, for music, for art, for a lot of things. A lot of people dismiss what we do. If people’s taste and style change radically, I’m not really sure. Jebbia was originally the manager of Stüssy in New York in the early 1990s.. And I don’t look at what we do as anything less than any other brand. Supreme got the attention of the fashion world early on. For this, Estevez worked alongside Parra and Cody Hudson. Apr 14, 2019 - Explore Nick Williamson's board "Supreme skateboard" on Pinterest. That’s how it is now: If you like something, you should feel comfortable wearing it. I was also dealing with back and ankle problems. I think that when we started, at the time, people didn’t spend as much money on clothes. I called her back and she said Calvin Klein had called and I got the job. After a stint in First Time Felon, Pierce turned his sights away from Hollywood. But I think that we’d have to stay the course if we’re not as hot. “I actually rode for another company, 777, while I rode for Zoo back then just so I could have boards,” he said. So we had to make our product that was as good as the brands that kids in New York were wearing: Polo, Nautica, Carhartt, Levi’s. It wasn’t overthinking, it’s just how we approached things. On that note, you said that brands like A Bathing Ape, Neighborhood forced you to elevate the Supreme product. He was so good that he could count both Supreme and Vans as sponsors. Bici found that he was skating everyday after that and eventually, after honing his skills and craft, he received sponsorship opportunities with Nimbus. This is where Outsons' comes in, an honest no-nonsense blog packed full advice that guys can use to look good and feel great. It wasn’t a shop full of basics where we’d have stuff for two months. We were certainly aware of what was going on, but I don’t think we look at something and say, “Oh yeah, we’ve got to do something like Chanel.” But I’ve got to say: Helmut Lang at that time was really important, personally. When it comes to his post-skateboarding life, Estevez has been somewhat different to the other skaters on the Supreme skate team. I’m most proud that we’re still going. It always struck me that the meticulousness of the store—the tightly folded T-shirts, etc.—was more about presenting the product in an elevated way, not just a reason to be rude to customers. Why shouldn’t we use a great photographer? Why shouldn’t that tee be really good? And it kind of was a gradual thing. Your thing is meant to be kind of scruffy. But the influence was definitely the young skaters in New York. But also, I don’t feel we chased trends. I don’t think we have to choose that. I remember having to make Rodney [Smith, Zoo York Founder] recut those 777 boards with his jigsaw into better street shapes.”, After he had a big falling out with Zoo York, Hickey was recruited to ride for Supreme, which at the time was a start-up brand with virtually no presence in New York City. It’s got to be as good as, if we’re making it, Polo. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. It wasn’t like, “This is what’s really trendy right now.” It was more like, “This is, for our very limited customer base, what we feel is cool.”. Now that’s unheard of.”. However, Jebbia wanted to commemorate the opening of the store by selling three t-shirts that were original to the brand. Definitely. He was a British-born skater and actor who grew up in America. Why shouldn’t those jeans be really good? Do you feel like you have to decide if Supreme is a fashion brand, or a skate brand, or something else entirely? “If you’d have come in two weeks ago, it looked really good?” There’s nothing in there. Estevez also owns his own brand called ANX Originals and is stocked in selected stores across America, Europe and Asia. They filled a void. Again, at that time, when we were doing things—apart from Helmut Lang, Chanel—there wasn’t really Louis Vuitton clothes. How do you think you’ve developed this kind of sensibility? No different than the Beastie Boys. He became well known in the early Nineties due to a number of projects he worked on, which saw him work with the likes of Peter Bici and Jefferson Pang. The story of James Jebbia's fashion label, ... One day you’re skating with all the boys, and then one day you’re in the real world and you’re like, 'Wait a minute, it’s not the same.' All rights reserved. Pierce was cast as Caspar in the film and he became a household name. Supreme was founded in New York in 1994 by James Jebbia, an English man with a passion for skating. He thought that they looked like they were having the best time and then he realised that one of them was his friend. I’ve been able to support myself, and a lot of the people that work with me. He has two sons and he now makes a living as a fisherman, but when he has time he still tries to skate. If other people have done it, or we’re not at the forefront of things, we just don’t do it. Larry was working on his future directing debut about the lives of New York street kids. Sean Pablo, too. James Jebbia Who Did The Skateboarding In Gleaming The Cube? James Jebbia wasn't a skater but loved skater fashion and hired skaters on his staff. Some go as far as saying that the popularity and influence of the skate team had more of an impact on driving Supreme as a brand in the nineties than even its clothes. One thing that really got him noticed was an advert he was involved in, where he worked with Venture Trucks and saw him doing a frontside 50-50 in San Francisco. You’d just see a lot of regular people in Helmut Lang, too. GQ: When it came time for Supreme to really start making clothes—my understanding is that this happened when the stores in Japan opened, and you needed more stuff to sell—what were the inspirations? James Jebbia: I guess the influence was the people who were around the shop—the skaters who were shopping. Jebbia is known for being the founder of the skateboarding shop and clothing brand Supreme New York. We’d get high in the back of Supreme, then make our way to Astor Place.”. An exclusive inside look at how an upstart NYC skate brand changed fashion forever. At first, if we were doing a sweat—and you bought a Lee or a Champion one, that would be of a high quality—we would have to make ours of equally high quality. In 1995 Larry Clark’s popular film KIDS essentially focused on aspects of the Supreme skate team, notably Peter Bici and Mike Hernandes, so these may be names you have come across, especially if you are already a Supreme fan. The thing that all those brands have in common is that they were sort of filling a gap, a void that was there in the market, rather than following the trends. It was a perfect storm. The original NYC crew was tight, we all looked out for each other like family.”. We never wanted to say, “We’re a company doing basic shit.” We always wanted to do things that we feel people would really get a kick out of, really love. We weren’t blind to Helmut Lang. And then you see, like, “Okay, that’s actually missing in New York.” And I didn’t think of that for anywhere else. The business makes skate wears that really ignite people`s interest by making different fashions and moving with the current trends. [Laughs] Yes, I could say Polo. 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